
AT OAK BAY HR
Where talent meets mission —
powering careers and teams that thrive.
Why I started
Oak Bay HR
Founded by Rebecca Coleman, a seasoned Human Resources leader with 15+ years’ experience across various industries. After years in corporate recruitment and HR Leadership roles, Rebecca launched Oak Bay HR to offer purpose-driven recruitment grounded in strategy, inclusion, and results.

Services
From recruitment to consulting on HR strategy, policies and facilitation – we help you build a stronger workforce.
Serving Organizations Across Canada

Hear it from a Past Partner

Meet Rebecca Coleman
- 15+ years HR & Talent experience
- Founder, Oak Bay HR
- Prosci Change Management Certified
- WBE Certified Supplier
- Chair of non profit board
- Atlantic Canadian business owner
- Speaker, facilitator, community leader

Meet Zoe Butterworth
HR Consulting Coordinator
Zoe helps coordinate client projects, support recruitment initiatives, conduct research, and ensure a seamless experience for both clients and candidates.
Zoe brings a strong passion for people, organizational development, and creating positive workplace experiences. She is committed to continuous learning and enjoys helping organizations build strong teams and workplace cultures.
Areas of Focus
- Recruitment Coordination
- Candidate Experience
- Workforce Planning Support
- HR Research & Administration
- Project Coordination
- Employee Engagement
- Client Support
- Talent Acquisition
Industries We Know
Healthcare
From frontline staffing shortages to leadership recruitment and workforce planning, we help healthcare organizations attract, retain, and develop the people needed to deliver exceptional care.
Construction
We understand the realities of skilled trades recruitment, project-based work, safety culture, succession planning, and building teams that can support growth in a competitive labour market.
Manufacturing
Whether it’s production, operations, maintenance, quality, or leadership roles, we help manufacturers build reliable workforces that drive efficiency, productivity, and long-term success.
Ocean Tech
Atlantic Canada’s ocean economy is growing rapidly. We support ocean technology companies with specialized recruitment, workforce planning, and talent strategies that fuel innovation and growth.
Energy
From utilities and renewables to emerging technologies, we help energy organizations attract technical, operational, and leadership talent while navigating workforce transitions and future growth.
Automotive
We understand the challenges facing today’s automotive industry—from Red Seal technician shortages and apprenticeship development to service advisors, shop leadership, and workforce retention.
Non-Profit
Mission-driven organizations need people strategies that align with their purpose. We support nonprofits with recruitment, HR consulting, policy development, workforce planning, and organizational growth.
Indigenous Communities
We work collaboratively with Indigenous organizations and communities to support workforce development, recruitment, organizational effectiveness, and culturally respectful people practices.
Our Impact
See the impact we’ve delivered

From growth strategy to great teams, we help you build a business where people and performance thrive.
Fill out the form below to set up a consult. We will be in touch shortly to discuss next steps.
