AT OAK BAY HR

Where talent meets mission —
powering careers and teams that thrive.

Why I started
Oak Bay HR

Founded by Rebecca Coleman, a seasoned Human Resources leader with 15+ years’ experience across various industries. After years in corporate recruitment and HR Leadership roles, Rebecca launched Oak Bay HR to offer purpose-driven recruitment grounded in strategy, inclusion, and results.

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Services

From recruitment to consulting on HR strategy, policies and facilitation – we help you build a stronger workforce.

Discover Our Services

Serving Organizations Across Canada

Hear it from a Past Partner

— Oak Bay HR brings true HR strategy with a business lens. They helped us not only hire great people, but retain them through strong policies, leadership training, and improved performance systems. A valuable partner for any growing company. In & O Construction

“I can confidently say, Rebecca is a standout professional in talent acquisition. She is kind, collaborative and always willing to listen.”

— Kim Hirtle

“Collaborative and trend-savvy— delivers top-tier talent, fast.”

— Senior Talent Acquisition Specialist – Joanne Mackinnon

“HR and recruiting are more than processes—they’re about people. Your ability to find, support, and empower talent builds stronger teams and brighter futures. Thank you for shaping careers and cultivating workplaces where people thrive!”

— Paul Macdonald HR Director CGI Inc.

“She connects with people and understands their needs—an excellent recruiter.”

— Kari Shoemaker at Coca Cola Canada Bottling Limited 

“A trusted partner—calm, dedicated, and thoughtful in every engagement.”

— Milia Khuramshina, CPHR

Meet Rebecca Coleman

Founder

With more than 15 years of experience in recruitment, human resources, and organizational consulting, Rebecca partners with businesses to build exceptional teams, strengthen workplace culture, and navigate complex people challenges.

Known for her collaborative and practical approach, she has supported organizations across healthcare, construction, manufacturing, professional services, and the public sector throughout Atlantic Canada and beyond. Rebecca is passionate about helping businesses grow through great people, strong leadership, and meaningful workplace relationships.

Areas of Expertise

  • Executive Search & Recruitment
  • Fractional HR Leadership
  • Organizational Development
  • Workforce Strategy & Planning
  • Employee Relations
  • Leadership Coaching
  • Change Management
  • HR Policy & Compliance
  • Facilitation & Workshops

Professional Highlights

  • Founder & Managing Partner, Oak Bay HR
  • 15+ Years in HR & Talent Acquisition
  • Prosci Certified Change Management Practitioner
  • WBE Canada Certified Supplier
  • Chair, Non-Profit Board
  • Co-Founder, Women in Business SMB
  • Facilitator & Community Leader

Community Leadership

Rebecca believes businesses thrive when communities thrive. She is an active advocate for women in business, supplier diversity, and leadership development. Through her work with Women in Business St. Margaret’s Bay, WBE Canada, and community organizations, she is committed to creating meaningful connections that help leaders collaborate, grow, and succeed together.

Meet Zoe Butterworth

HR Consulting Coordinator

Zoe helps coordinate client projects, support recruitment initiatives, conduct research, and ensure a seamless experience for both clients and candidates.

Zoe brings a strong passion for people, organizational development, and creating positive workplace experiences. She is committed to continuous learning and enjoys helping organizations build strong teams and workplace cultures.

Areas of Focus

  • Recruitment Coordination
  • Candidate Experience
  • Workforce Planning Support
  • HR Research & Administration
  • Project Coordination
  • Employee Engagement
  • Client Support
  • Talent Acquisition

Industries We Know

Healthcare

From frontline staffing shortages to leadership recruitment and workforce planning, we help healthcare organizations attract, retain, and develop the people needed to deliver exceptional care.

Construction

We understand the realities of skilled trades recruitment, project-based work, safety culture, succession planning, and building teams that can support growth in a competitive labour market.

Manufacturing

Whether it’s production, operations, maintenance, quality, or leadership roles, we help manufacturers build reliable workforces that drive efficiency, productivity, and long-term success.

Ocean Tech

Atlantic Canada’s ocean economy is growing rapidly. We support ocean technology companies with specialized recruitment, workforce planning, and talent strategies that fuel innovation and growth.

Energy

From utilities and renewables to emerging technologies, we help energy organizations attract technical, operational, and leadership talent while navigating workforce transitions and future growth.

Automotive

We understand the challenges facing today’s automotive industry—from Red Seal technician shortages and apprenticeship development to service advisors, shop leadership, and workforce retention.

Non-Profit

Mission-driven organizations need people strategies that align with their purpose. We support nonprofits with recruitment, HR consulting, policy development, workforce planning, and organizational growth.

Indigenous Communities

We work collaboratively with Indigenous organizations and communities to support workforce development, recruitment, organizational effectiveness, and culturally respectful people practices.

Our Impact

See the impact we’ve delivered

Proven Results

From growth strategy to great teams, we help you build a business where people and performance thrive.

Fill out the form below to set up a consult. We will be in touch shortly to discuss next steps.

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